Ramaswamy introduced 3 new brands in this letter of Ramasway where it has been stated that the mobile has been covering all our life now and the opportunities have been increasing and becoming complex in terms of fulfilling the consumers’ need: Google Ads, Google Marketing Platform and Google Ad Manager.
The new Google Ads brand covers all advertising features offered today on google.com and other partner websites. Accessing the answers on the Search Network, watching videos on Youtube, discovering new places on Google Maps, finding new apps on Google Play, browsing the content on the web, and more.
Google Marketing Platform
Ramaswamy also announced that they have combined DoubleClick Digital Marketing and Google Analytics 360 Suite under the name of Google Marketing Platform to help marketers achieve their goals more easily. In addition, Display & Video 360 was introduced as a part of the Google Marketing Platform in this article. Display & Video 360 combines the features of DoubleClick Bid Manager, Campaign Manager, Studio and Audience Center.
Google Ad Manager
Ramaswamy announced that it has been working for the past three years to help publishers manage their businesses more easily and effectively. This was announced under the name of Google Ad Manager, which is a programmatic platform that combines DoubleClick and DoubleClick Ad Exchange.